90 Minutes of AC

New York City was recently reclassified a humid subtropical climate zone. New Orleans also fits this classification. New York can get unbearably hot during the summertime, and residents will do some ridiculous things just for AC. Like stringing along a lukewarm relationship. Or loitering in a shoe store with no intention of buying shoes. Or going to the movies. Any movie.

To launch Midea’s critically-acclaimed U AC, we went all-in on a classic New York City joke.

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MINI—The DIY MINI